The campaign was built around the core idea of speed. To capture this, an alphabet of ‘fast type’ was created as the central graphic element. Using forward-leaning letterforms, it conveyed a strong sense of urgency and momentum that mirrored the explosive pace of the game. To ensure visual consistency, text lockups were rotated at an 18-degree angle across the core executions. Typography in collaboration with Will Holmes.
To bring this vision to life, we incorporated dynamic England and Wales player cut-outs that interacted seamlessly with the typography. EURO stars like Leah Williamson, Lucy Bronze, Alessia Russo and Hannah Cain were shown bursting through letterforms, weaving around characters, and breaking past typographic barriers — creating a powerful visual metaphor for the drive, skill, and unstoppable energy they bring to the pitch. Reactive headlines from the previous matches were used to keep the messaging timely and relevant.
The Final drew a 16.2m peak audience (12m avg), with ITV securing a 25% share and peaking at 4.2m across devices. England’s Semi-Final hit 10.2m, ITV’s top rating of 2025. Clear design, from graphics to cross-platform layouts, helped maximise visibility and engagement.
Design Hoist has a continuing collaboration with ITV, working remotely on high-profile campaigns as part of their extended design team.
Other projects.
(2022-25©)
