The brief was to design and build a brand and website that reflected the strategic, growth-driven nature of Form1 Partners. The goal was to create a confident, professional identity that positioned the firm as a trusted partner for large-scale growth.
Clear navigation and structure were essential, ensuring that different audiences — from corporates and scale-ups to VCs and advisors — could quickly access the information most relevant to them. The design highlighted Form1’s core focus areas, including AI, cyber security, and ESG, with clarity and precision, while keeping “unlocking competitive advantage” at the heart of the experience. We also aimed for a logo and brand identity that felt memorable and personable, yet exude quality. The distinctive orange accent was chosen to stand out among competitors’ typical tech blues, giving Form1 a unique and confident visual voice.
The result is a polished, modern brand and website with strong hierarchy, clear calls to action, and a cohesive design system that reinforces trust and authority.
In addition to the core website, we also created key client presentations, eBooks, and a range of other branded communications, ensuring a consistent and professional expression of Form1 Partners across all touchpoints.
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(2022-25©)
