Working closely with Channel 4’s internal 4creative team, we supported the launch of the European Rugby Champions Cup with a bold, integrated campaign. The goal was to create a visual identity and presence that reflected the intensity, grit, and excitement of rugby, engaging audiences across both digital and print touchpoints.
Services
Campaign
Industry
Broadcast
Scope of work
Graphic Design
Timeline
4 weeks
Our brief was to bring the campaign concept to life across multiple formats. The creative idea was simple but striking: make the ads themselves appear as if they’d been on the pitch — scuffed, dirty, and battle-worn.
Other projects.
(2022-25©)
