Our brief was to bring the campaign concept to life across multiple formats. The creative idea was simple but striking: make the ads themselves appear as if they’d been on the pitch — scuffed, dirty, and battle-worn.
We designed visuals that translated this concept across social, display, and print, ensuring consistency while allowing each format to stand out in its own right. We refined layouts, textures, and typographic choices (along with scale, placement and angles) to amplify the energy and physicality of the sport.
The campaign delivered a visually impactful, memorable launch for the European Rugby Champions Cup on Channel 4. Audiences responded to the authenticity and boldness of the ads, which effectively captured the essence of rugby.
The integrated approach across digital and print ensured maximum reach and engagement, reinforcing Channel 4’s brand as dynamic, playful, and connected to its audience.
Other projects.
(2022-25©)
