Logo lock-ups now incorporate “Powered by Strategic Imperatives,” allowing the product brands to leverage the parent company’s market trust. Distinctive yet complementary colour palettes were introduced for each brand, while new fonts and graphics were designed to reflect the company’s innovative reputation. Updated sales collateral was produced across both digital and print formats to support consistent, engaging brand communication. Cohesive brand guidelines were created to ensure consistency across Strategic Imperatives and its product brands while allowing flexibility for future growth. Covering logos, colours, typography, graphics, and messaging, they enable the brands to confidently produce unified, professional, and innovative marketing materials going forward.