Oct 17, 2025

Choosing a solo designer could work in your favour

Working with an independent designer or small team can have some real advantages. Here’s why:

Kev Price

Branding Designer

Oct 17, 2025

Choosing a solo designer could work in your favour

Working with an independent designer or small team can have some real advantages. Here’s why:

Kev Price

Branding Designer

Big design agencies bring size and resources, but that doesn’t always translate to better outcomes. Small can be sharper, faster, and more cost effective.

Direct access

When you work with larger agencies, your feedback often has to pass through account managers or project coordinators before it reaches the person actually creating the work.

With a smaller setup, you:

  • Speak directly with the designer creating your brand or website

  • Avoid long chains of communication that slow down the process

  • Get faster responses and more clarity on every decision

Personal investment

Small teams and independent designers can take on fewer clients at a time. That means your project gets real focus and care.

You benefit from:

  • A designer who is personally invested in your success

  • Thoughtful, detail-oriented work instead of cookie-cutter solutions

  • A sense that your project truly matters, not just another line on a spreadsheet

Flexibility & agility

Business needs change. Marketing ideas shift. Budgets adjust. Smaller teams can pivot quickly.

Working small allows you to:

  • Make tweaks or test ideas faster

  • Adjust timelines or scope without bureaucracy

  • Respond to feedback or opportunities in real time

Better value

Big agencies carry big overheads — offices, staff, admin — all of which is factored into your bill.

Smaller teams work lean, which means:

  • More of your budget goes directly to the work itself

  • Quality is never compromised

  • You get smarter solutions without unnecessary costs

A partnership

Working small means your design specialist becomes part of your team.

You benefit from:

  • Close collaboration and shared creative vision

  • Someone who truly comes to understands your business and goals

  • A partner who cares about the results as much as you do

  • The ability to help grow the brand or project over time without hefty agency expense

Collaboration without compromise

Working solo doesn’t mean working in isolation. Many independent designers collaborate with a trusted network of specialists—developers, printers, illustrators, and other creatives—when a project calls for it. Design Hoist certainly do.

This approach gives the best of both worlds: the focus and agility of a small team, combined with the expertise of specialists to handle specific needs.

Projects can benefit from:

  • Seamless integration with developers for websites or apps

  • High-quality production with experienced printers

  • Access to illustrators, photographers, or motion designers as needed

  • Expert hands on support without the overhead of a large agency

The result is a creative process that stays simple and direct, but produces work that’s polished, professional, and tailored to each client’s needs.

Going small doesn’t mean cutting corners

It means focus, flexibility, personal attention, and smarter use of your budget. If you want design that works hard for your brand — without unneeded layers, choosing a smaller team is often the best move.

Kev at Design Hoist brings a wealth of experience from working at leading design and creative agencies. Having led and contributed to a diverse range of high-profile projects across branding, digital, and integrated campaigns, he has developed a deep understanding of what it takes to create work that is both visually compelling and strategically effective. Now, through Design Hoist, Kev offers that expertise directly to clients, providing the insight, creativity, and rigor of a large agency, but with the agility, focus, and personal attention of an independent practice.

Stay connected.

Explore ideas on high-performance design by following Kev on LinkedIn, or get in touch to start a conversation.