Form1 required an identity that positioned the firm as a trusted partner for large-scale growth.

We explored the essence of the company, identifying key qualities such as forward-thinking, supportive, innovative, and connectors. From this, we developed and presented a geometric logo based on a balanced grid, with each letter given equal spacing and scale to reflect balance, connection and inclusivity.

The logo was designed to incorporate a tech-aesthetic, aligning with the industry Form1 operates in, while the overall brand identity was crafted to be simple and personable, yet convey quality and professionalism. A distinctive orange accent was chosen to stand out against the typical tech blues of competitors, giving Form1 a unique and confident visual voice. Taking the block elements of the logo form, we integrated them into communications by layering them behind imagery, creating a cohesive and visual look.

Once the branding was in place, the website was designed with clear navigation and structure in mind to serve multiple audiences – from corporates and scale-ups to VCs and advisors. This allowed quick access to the most relevant information. The site highlighted Form1’s core focus areas, including AI, cybersecurity, and ESG, with clarity and precision, while keeping 'unlocking competitive advantage' as a central message.