Sweep is a powerful platform that empowers global companies—such as L’Oréal, Lacoste, and Hewlett-Packard—to meet their sustainability goals through intelligent, data-driven insights. With a growing client base and a mission rooted in environmental and corporate responsibility, Sweep required a digital presence that mirrored its forward-thinking ethos.

However, their existing website was falling short. Despite the brand’s meaningful offering, the platform’s online presence was weighed down by several key issues:

• Performance Bottlenecks: Slow loading times and poor responsiveness were causing high bounce rates, particularly on mobile.

• Visual and Structural Clutter: The site had become difficult to navigate due to inconsistent layouts and a lack of visual hierarchy, leading to a confusing user journey.

• Outdated Aesthetics: The design did not reflect the innovative and data-driven nature of Sweep’s work, undermining brand credibility.

• Content Overload: Valuable insights were buried under too much copy, reducing clarity and accessibility for new visitors.

The brief was simple but ambitious: evolve the site into a more streamlined, intuitive, and visually compelling platform—without losing the essence of the Sweep brand.